AI automation for service businesses, priced in writing.
12² finds the calls, scheduling, reports and paperwork that eat your week, then builds software that does that work, at a fixed price agreed before it starts.
Five jobs AI can take off a small team.
These are working demos on sample data, built to briefs businesses posted publicly. They are not client projects.
- Answer the phone and textsAn AI front desk answers, books from your calendar and hands anything sensitive to your staff. From $6,500 + $650/mo. Compare it with a subscription receptionist.
- Book, move and confirm appointmentsHandles bookings while everyone is with a client, and quotes only from your price list.
- Turn a PDF request into a priced quoteReads a customer's request, prices only exact catalogue matches and holds anything uncertain for a person. Exports to Excel.
- Build the job file on sitePhotos, notes and readings are filed as they are taken, so the file is complete before the crew leaves. See the restoration and landscaping packages.
- One screen that shows what's happeningA dashboard that shows which reps are working their leads and where leads pile up, with the rule behind each status on the page.
Map, build, run.
- 1. Map the bottleneck: 2 weeks, $4,500We follow real jobs from the first call to the final invoice. You get a written plan with a fixed price for each build. More about the Map.
- 2. Build itWe build the tool, connect it to the software you already use and test it on your real cases. Proof build $3,500, Core build $9,500, Product build $18,000–$28,000.
- 3. Run and improve: optionalCare $750/mo, Operate $2,500/mo or Improve $5,000/mo, so the tool keeps working as your business and the AI models change.
Packages for ten kinds of service business.
| Industry | Package | Price |
|---|---|---|
| Plumbers | After-Hours Dispatch Desk | $6,500 + $650/mo |
| Salons & spas | AI front desk, Standard | $6,500 + $650/mo |
| Law firms | AI Intake Desk | $12,500 + $1,250/mo |
| Dental & health practices | AI front desk, Regulated | $15,000 + $1,500/mo |
| Commercial landscapers | Site-Walk-to-Estimate Assistant | $9,500 |
| Restoration and mitigation | Job File & Moisture Log | $9,500 |
| Machine and job shops | RFQ-to-Quote | $9,500 |
| Public adjusters | Claim File Builder | $18,000–$28,000 |
| Elevator companies | MCP Records & Callback Log | $18,000–$28,000 |
| Distributors | Distributor Quote Desk | $18,000–$28,000 |
What you can count on.
- Pay the second half when it passesEvery build is paid 50% at kickoff. The second 50% isn't due until the test cases agreed in writing pass.
- A free month if the metric missesWhere the Bottleneck Map recorded a starting number, one metric is agreed for the build. If it misses its target 30 days after launch, the next Run & Improve month is free.
- You own itCode, accounts, prompts and data sit in your name. You can take the system elsewhere at any time.
- No revenue promises12² does not promise revenue, because no one outside your business controls your sales.
Straight answers.
Is my business too small for AI automation?
Not if one manual job takes a lot of your team's week. A Proof build ($3,500) tests one workflow on one data source before you commit to more.
Where do small service businesses usually start?
Calls and messages, scheduling, quotes and paperwork, reports, and customer email: the jobs that are repeated every day and follow rules you can write down.
Do I need new software?
Usually not. 12² connects the tools you already use and builds something new only where nothing fits.
What does it cost?
A Bottleneck Map is $4,500 and credited to the build. A Core build is $9,500. An AI front desk starts at $6,500 + $650/mo. See the cost guide.
Can I see it working first?
Yes. The demos run in your browser on sample data, and you can call the front-desk demos as a customer.
Tell us where the work slows down.
A few lines on what the business does and which work takes too long is enough. You get a personal reply from 12² within one business day, then a free 20-minute call.