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12² Studio · custom builds

A custom AI tool, built for your business.

A Studio build is software made for one job in your business. It might answer calls, turn PDF requests into quotes or build a weekly report. We connect it to the tools you already use. We test it on your real cases. Then we hand you the code.

Start with a Bottleneck Map

Bottleneck Map $4,500 · a fixed price in writing before any build · you own the code

How a build goesPrices in writing
  1. MapTwo weeks to find the bottleneck and price the fix$4,500
  2. BuildConnected to your tools, timeline in your quoteFrom $3,500
  3. TestChecked on your real cases before you accept itYou sign off
  4. RunOptional monthly care after launchFrom $750/mo
Half at kickoff. The second half is due only when the agreed tests pass.
What you get

Try one before you talk to us.

The demo below runs on this page with sample data. It shows the kind of tool a Studio build delivers: it does one job your team does by hand, follows your rules, and leaves the decisions to you.

Sample data · Mike's Plumbing is a made-up business

Try it: a missed call becomes a booked job.

This is the AI front desk we build for trades. Pick a call, then step through what happens. Names, numbers and times are sample data.

Step 1 of 4 The call comes in

Tue 7:42 PM · incoming call

(555) 014-2290

Mike is under a sink at another job. The phone rings four times, then the front desk picks up.

Without it, this call goes to voicemail.

Step 2 of 4 The front desk answers

  1. Front deskMike's Plumbing, after-hours line. What's going on?
  2. CallerWater is coming through my kitchen ceiling. I think it's the upstairs bathroom.
  3. Front deskLet's stop the water first. Do you know where your main shut-off is? It's usually by the water heater, or where the line comes into the house.
  4. CallerFound it. Okay, it's off.
  5. Front deskGood, that's the most important part. I see you're calling from (555) 014-2290. What's your name, and the address?
  6. CallerDana Ruiz, 1418 Alder Street.
  7. Front deskThanks, Dana. Is any water near lights or outlets?
  8. CallerNo, just the ceiling over the sink.
  9. Front deskSince the water is off, Mike's first opening is tomorrow at 7:30 AM. If it starts again tonight, call back and I'll page him.
  10. Caller7:30 works.
  11. Front deskYou're booked, Dana: ceiling leak under the upstairs bathroom, 1418 Alder Street, Wednesday at 7:30 AM. I'm texting you that now. Mike prices the repair once he's seen it.

Step 3 of 4 It goes on the calendar

New job

Customer
Dana Ruiz · (555) 014-2290
Address
1418 Alder St
Problem
Ceiling leak in the kitchen, below the upstairs bathroom
Done on the call
Water off at the main, 7:44 PM. No water near lights or outlets
Priority
Urgent
Booked
Wed 7:30 AM · Mike

Mike's calendar · Wednesday

  1. Dana Ruiz · just booked
  2. Water heater install · Patel
  3. Drain clearing · Okafor
  4. Open

Step 4 of 4 Everyone gets a text

  • Text to Dana Ruiz

    Mike's Plumbing: you're booked for Wed 7:30 AM at 1418 Alder St. Keep the water off at the main. Reply C to change the time.

  • Text to Mike

    New urgent job, Wed 7:30 AM: Dana Ruiz, 1418 Alder St. Ceiling leak below the upstairs bath. Water off at the main at 7:44 PM, nothing near lights or outlets. Notes and the call recording are on the job.

Without it

Voicemail at 7:42 PM. Mike hears it after his job and calls back the next morning. By then the customer may have called someone else.

With it

By 7:47 PM the job is on Wednesday's calendar, the customer has a text, and Mike has the notes.

A real build connects to your phone line, your calendar or field-service software, and text messages, and follows rules you write with us. The AI front desk starts at $6,500 + $650/mo. See the plumbing package.

More samples, built to briefs businesses posted publicly

Each one opens here and runs on sample data.

  • See who is working their leadsOne screen shows which reps are on their leads and where leads pile up. The rule behind each status is on the page.
  • Turn a PDF request into a priced quoteMatches each line to your catalogue and prices only exact matches. Anything uncertain waits for a person.
  • Support that knows when to stopFixed rules run before the AI. A fraud report always goes to a person, with a summary ready.
  • Find the order, draft the replyLooks up the order, drafts the email and sets a reminder. It writes drafts and sends nothing.
  • Answers only from your own notesAnswers questions from your own notes and shows which note it used.

AI front desks you can call as a customer

01 Dental & health practicesAI front desk Books patients after hours, routes insurance and clinical questions to your staff, and never gives medical advice. Try the demo 02 Salons & spasAI front desk Books, moves and confirms appointments while everyone is with a client, and quotes only from your price list. Try the demo 03 Law firmsAI intake desk Answers new-client calls, records the matter and the conflict-check details, and gives no legal advice. Try the demo

Packages for plumbers, public adjusters, landscapers, elevator companies and more are on the industries page.

Our own apps, built the same way

fieldcam.app · Powered by 12squared AI Suite

Fieldcam

Job photos, video and notes become projects, reports and links a client can open, on the web and iOS.

 hailscan.app · Powered by 12squared AI Suite

HailScan

A documented weather report for any address and date, built from public records, with the source behind every figure archived.

 buildingcodes.app · Powered by 12squared AI Suite

Codes&More

Building-code reports for an address, with every requirement cited back to its source.

Each app is its own product with its own site, and each is subscribed separately. Need a counter or kiosk app? See the Coloring Booth, our free iPad example for restaurants.

Process, time and price

How a build works.

Every step has a fixed price, agreed in writing before work starts. AI and software usage is billed at cost.

01 Bottleneck MapStart here · 2 weeks We follow real jobs through your business and find where work piles up. You get a written plan with a fixed price for each build. $9,500 for several locations. Credited toward a Core build or larger signed within 30 days of Map delivery, up to the build's price. $4,500 02 Proof buildFirst project One job on one data source, built on sample data first. A smaller first step with 12². $3,500 03 Core buildOne job, end to end One job end to end: connected to your tools, with a review screen for your people, a log of what it did, and tests on your real cases. The timeline is set for your project and written into your quote before work starts. $9,500 04 Product buildLarger systems A field app, a customer portal or a multi-step system, with sign-in and an admin screen. $18,000–$28,000
Pay the second half when it passesEvery build is paid 50% at kickoff. The second 50% isn't due until the test cases we agree on in writing pass.

Need AI across the whole company? See company-wide AI. Every tier is on the pricing page.

After launch

Run & Improve.

Optional monthly care, so the tool keeps working as your business and the AI models change.

$750/moCare. Monitoring, fixes and a monthly usage report. $2,500/moOperate. Everything in Care, plus monthly test runs against your agreed cases, a re-test whenever an AI model changes, and a monthly review. $5,000/moImprove. Everything in Operate, plus a weekly bottleneck review and one new workflow each quarter.
A free month if the metric missesWhere the Bottleneck Map recorded a starting number, we agree one metric for the build, such as median reply time to a new lead. If it misses its target 30 days after launch, your next Run & Improve month is free.
Who you're dealing with

No hourly billing. No middlemen.

12² AI is run by William Addis, sole proprietor. The person who scopes your build is the person who builds it. Nothing is subcontracted, and 12² starts two new builds a month.

What you can count on
  • One fixed price, in writingThe quote you sign is the price you pay. Outside costs such as AI usage are estimated in the quote and billed at cost.
  • No surprise change billsWork that adds scope is priced in writing first and waits for your yes.
  • You own all of itSource code, accounts, data and prompts sit in your name. No lock-in.
  • Nothing ships untestedEvery build is tested on your real cases, and you accept it before the final payment.
FAQ

Straight answers.

Who owns what you build?

You do. Source code, accounts, data and prompts sit in your name, with a written list of every provider that touches your data. You can take the system elsewhere at any time.

How long does it take?

The Bottleneck Map takes two weeks. For a Core build or a Product build, the timeline is set for your project and written into your quote before work starts. The dates are in writing before you pay anything.

What do you need from me?

A few lines on the job that takes too long, then time with the people who do that work so we can follow real jobs from first contact to final invoice. For the build, access to the tools it connects to and a set of real cases to test it against. You approve the scope and accept the finished build.

What does it cost?

Projects start with a $4,500 Bottleneck Map. Its fee is credited toward a Core build or larger signed within 30 days of Map delivery, up to the build's price. A Proof build is $3,500, a Core build is $9,500, and a Product build is $18,000–$28,000. Every tier is on the pricing page.

Is there an off-the-shelf tool that already does this?

Often there is, and if so we'll say so. A subscription tool costs far less and is the right answer for plenty of businesses. A custom build earns its price when the work has to run inside your own systems or follow your own rules.

Will the AI say something wrong to my customers?

Each tool is limited to what you've approved, such as your services, prices and policies. Anything outside that goes to a person on your side. It's tested on your real cases before launch, and conversations are logged so you can review them.

Where do you work?

Across the United States. Projects run remotely, so your business can be anywhere in the US.

Start here

Start with a Bottleneck Map.

Tell us what the business does and which work takes too long. A few lines is enough.

  1. A personal replyWithin one business day. Never an autoresponder.
  2. A free 20-minute callWhere work slows down, and whether a Map makes sense. If it doesn't, we say so.
  3. Your Bottleneck MapTwo weeks, $4,500, ending in a written plan with a fixed price for each build.

Prefer email? Write to [email protected]

Personal reply within one business day. Your details are used only to reply to you: no mailing list, no automated sequence. We'll use your number only to reply to this request. No marketing calls or texts. See our Privacy Policy.

Live demo Runs in your browser · sample data Start with a Bottleneck Map