How AI Helps Travel Agents
Travel agents rebuild itineraries and answer the same inquiries by hand. 12² builds itinerary and proposal templates, reminders and a payment-date tracker around the agency's booking tools.
Travel Agency Itinerary & Inquiry Desk · From $2,500 + $249/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for travel agents: the short answer.
12² builds AI for travel agents that takes on the routine work: drafting itinerary documents from confirmations, drafting inquiry replies and proposals, sending pre-trip reminders and tracking payment dates. It runs inside the tools you already use. Agents still book and check entry requirements.
Sources
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Drafting itinerary documents from booking confirmations
Travel agents rebuild itineraries and answer the same inquiries by hand.
Inquiry replies and trip proposals
Rebuilt from scratch each time, usually at the end of the day.
Pre-trip reminders and document checklists
Reminders and follow-ups slip when the day gets busy.
What it handles, and what it never does.
What it handles
- Drafting itinerary documents from booking confirmationsIt drafts itinerary documents from booking confirmations.
- Inquiry replies and trip proposalsIt drafts inquiry replies and trip proposals for review.
- Pre-trip reminders and document checklistsIt sends pre-trip reminders and document checklists.
- Deposits and final-payment datesIt tracks deposits and final-payment dates.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsItinerary and proposal templates, reminders and a payment-date tracker around the agency's booking tools.
- How it connectsWe confirm how it connects to your booking tools on the first call and write it into your quote.
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See also: all industry packages · pricing
From $2,500 + $249/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small office (1-10 staff)From $2,500 + $249/mo. The core build for 1-10 staff: itinerary and proposal templates, reminders and a payment-date tracker around the agency's booking tools. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes.
- Mid-size: Growing office (11-50 staff)From $6,500 + $549/mo. Everything in Small office, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations.
- Enterprise: Multi-site / enterprise (50+ staff or multiple locations)From $15,000, custom quote. Everything in Growing office, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataState seller-of-travel registration rules (unverified per state); travel documents and entry rules checked by the agent.
- Not professional advice12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Will AI book travel?
No. Agents book; it drafts documents and reminders.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle inquiry replies and trip proposals now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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