How AI Helps Tour Guides
Small tour operators answer the same questions and send confirmations and waivers by hand. 12² builds approved answers and message templates around the booking platform.
Tour Operator Booking & Guest Desk · From $1,500 + $249/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for tour operators: the short answer.
12² builds AI for tour guides that takes on the routine work: answering meeting-point and what-to-bring questions from approved answers, sending confirmations and reminders, and drafting cancellation notices and review replies. It runs inside the tools you already use. Guides still run the tours.
Sources
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Meeting-point, timing and what-to-bring questions
Small tour operators answer the same questions and send confirmations and waivers by hand.
Confirmations, waivers and reminders
Reminders and follow-ups slip when the day gets busy.
Weather or cancellation notices
Written up by hand, one at a time, after the real work is done.
What it handles, and what it never does.
What it handles
- Meeting-point, timing and what-to-bring questionsIt answers meeting-point, timing and what-to-bring questions from approved answers.
- Confirmations, waivers and remindersIt sends confirmations, waivers and reminders.
- Weather or cancellation noticesIt drafts weather or cancellation notices for approval.
- Drafting review repliesIt drafts review replies.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsApproved answers and message templates around the booking platform.
- How it connectsWe confirm how it connects to your booking platform on the first call and write it into your quote.
Related solutions: Travel Agency Itinerary & Inquiry Desk · Reservation Desk Answer Assistant · Event Planner Logistics Desk · all solutions
See also: all industry packages · pricing
From $1,500 + $249/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small studio (1-4 staff, one location)From $1,500 + $249/mo. The core build for 1-4 staff, one location: approved answers and message templates around the booking platform. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes.
- Mid-size: Mid-size (5-19 staff)From $3,500 + $450/mo. Everything in Small studio, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations.
- Enterprise: Enterprise / multi-location (20+ staff or several locations)From $6,500 + $650/mo, custom quote. Everything in Mid-size, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataWaiver wording comes from the operator's lawyer; local permit rules stay with the operator.
- Not professional advice12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Does it guide tours?
No. It handles guest messages before and after.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle meeting-point, timing and what-to-bring questions now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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