AI That Takes Admin Off Your Wholesale & Manufacturing Sales Reps
Distributors and manufacturers lose rep selling time to quotes, call notes, follow-ups and product questions. 12² builds quote and follow-up templates, CRM note capture and a catalog Q&A assistant, with reps approving every price and message.
Distributor Sales Desk Assistant · From $9,500 + $450/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for wholesale sales reps: the short answer.
12² builds AI for distributors and manufacturers that takes routine work off their wholesale and manufacturing sales reps: drafting quotes from the price list for rep review, summarizing call notes into the CRM, and drafting follow-up and reorder emails. It runs inside the tools you already use, and your team reviews anything that goes out.
Sources
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
- Microsoft 365 Copilot Business add-on listed at $21/user/mo ($18 promo)microsoft.com
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Drafting quotes from the price list
Distributors and manufacturers lose rep selling time to quotes, call notes, follow-ups and product questions.
Summarizing call notes into the CRM
Hours go to reading and re-reading before the real work starts.
Follow-up and reorder emails
Rebuilt from scratch each time, usually at the end of the day.
What it handles, and what it never does.
What it handles
- Drafting quotes from the price listIt drafts quotes from the price list for rep review.
- Summarizing call notes into the CRMIt summarizes call notes into the CRM.
- Follow-up and reorder emailsIt drafts follow-up and reorder emails.
- Answering product-spec questions from catalogsIt answers product-spec questions from catalogs.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsQuote and follow-up templates, CRM note capture and a catalog Q&A assistant, with reps approving every price and message.
- How it connectsWe confirm how it connects to the tools you already use on the first call and write it into your quote.
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See also: all industry packages · pricing
From $9,500 + $450/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small distributor (1-4 staff, one location)From $9,500 + $450/mo. The core build for 1-4 staff, one location: quote and follow-up templates, CRM note capture and a catalog Q&A assistant, with reps approving every price and message. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes. Matches the live 12squared.ai ladder for this industry.
- Mid-size: Mid-size distributor (5-19 staff)From $18,000 + $750/mo. Everything in Small distributor, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations. Matches the live 12squared.ai ladder for this industry.
- Enterprise: Enterprise (20+ staff or several locations)From $28,000 + $1,500/mo, custom quote. Everything in Mid-size distributor, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap. Matches the live 12squared.ai ladder for this industry.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataPricing authority stays with people; antitrust-sensitive pricing data stays internal; CAN-SPAM rules for bulk email.
- Not professional advice12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Will AI set prices?
No. It drafts from your price list; reps approve every quote.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle follow-up and reorder emails now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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