How AI Helps Roofers
Roofing companies juggle inspections, estimates, material orders and homeowner updates. 12² builds estimate and order templates, homeowner messages and lead logging around the company's tools.
Roofing Office Paperwork Desk · From $1,950 + $349/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for roofing companies: the short answer.
12² builds AI for roofers that takes on the routine work: drafting estimates from inspection notes, building material order lists, sending homeowner scheduling and weather-delay updates, and logging leads. It runs inside the tools you already use. Roofers still inspect, price and do the work.
Sources
- Goodcall AI answering service: Starter $79/mo, Growth $129/mogoodcall.com
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Drafting estimates from inspection notes and measurements
Roofing companies juggle inspections, estimates, material orders and homeowner updates.
Material order lists
Rebuilt from scratch each time, usually at the end of the day.
Homeowner scheduling and weather-delay updates
Reminders and follow-ups slip when the day gets busy.
What it handles, and what it never does.
What it handles
- Drafting estimates from inspection notes and measurementsIt drafts estimates from inspection notes and measurements.
- Material order listsIt drafts material order lists for review.
- Homeowner scheduling and weather-delay updatesIt sends homeowner scheduling and weather-delay updates.
- Calls and leadsIt logs calls and leads.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsEstimate and order templates, homeowner messages and lead logging around the company's tools.
- How it connectsWe confirm how it connects to your tools on the first call and write it into your quote.
Related solutions: Estimate Paperwork Assistant · Electrical Contractor Back Office · Plumbing Contractor Back Office · all solutions
See also: all industry packages · pricing
From $1,950 + $349/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small shop (1-4 staff, one location)From $1,950 + $349/mo. The core build for 1-4 staff, one location: estimate and order templates, homeowner messages and lead logging around the company's tools. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes. Matches the live 12squared.ai ladder for this industry.
- Mid-size: Mid-size shop (5-19 staff)From $6,500 + $650/mo. Everything in Small shop, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations. Matches the live 12squared.ai ladder for this industry.
- Enterprise: Enterprise (20+ staff or several locations)From $12,500 + $1,250/mo, custom quote. Everything in Mid-size shop, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap. Matches the live 12squared.ai ladder for this industry.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataLicensed trades own the work, permits and code compliance; TCPA consent for texts. Insurance-claim negotiation is not part of this offer.
- Not professional adviceNot engineering or code-compliance advice: your licensed staff approve every estimate and document. 12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Will this handle insurance claims?
No. It covers your own estimates and homeowner messages only.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle material order lists now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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