AI That Takes Admin Off Your Financial Services Sales Agents
Brokerages lose advisor selling time to call notes, follow-ups and paperwork prep. 12² builds note and follow-up templates around the CRM with supervisory review and archiving.
Broker Desk Paperwork Assistant · From $4,500 + $349/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for financial services sales: the short answer.
12² builds AI for brokerages and advisory firms that takes routine work off their securities and financial services sales agents: drafting CRM call notes, follow-up emails for supervisory review and account paperwork checklists. It runs inside the tools you already use. Licensed reps still give every recommendation, and communications are kept under the firm's rules.
Sources
- SEC marketing rule (206(4)-1): adviser ads may not be misleading, testimonials need disclosures, and advertisements must be kept as recordssec.gov
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Drafting call notes into the CRM
Brokerages lose advisor selling time to call notes, follow-ups and paperwork prep.
Drafting follow-up emails
Rebuilt from scratch each time, usually at the end of the day.
Account paperwork checklists
Written up by hand, one at a time, after the real work is done.
What it handles, and what it never does.
What it handles
- Drafting call notes into the CRMIt drafts call notes into the CRM for review.
- Drafting follow-up emailsIt drafts follow-up emails for supervisory review.
- Account paperwork checklistsIt prepares account paperwork checklists.
- Research the firm already licensesIt summarizes research the firm already licenses.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Make a credit, coverage or account decisionYour licensed staff make every one of those calls.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsNote and follow-up templates around the CRM with supervisory review and archiving.
- How it connectsWe confirm how it connects to your CRM with supervisory review and archiving on the first call and write it into your quote.
Related solutions: Advisory Firm Meeting & Paperwork Desk · Finance Team Reporting Desk · Budget Narrative Drafting Desk · all solutions
See also: all industry packages · pricing
From $4,500 + $349/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small firm (1-10 staff)From $4,500 + $349/mo. The core build for 1-10 staff: note and follow-up templates around the CRM with supervisory review and archiving. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes.
- Mid-size: Mid firm (11-50 staff)From $9,500 + $750/mo. Everything in Small firm, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations.
- Enterprise: Large firm / enterprise (50+ staff)From $25,000, custom quote. Everything in Mid firm, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataFINRA and SEC communications and recordkeeping rules apply (detail unverified per firm); a principal reviews communications as the firm requires.
- Not professional adviceNot investment advice: your advisers approve every recommendation and client communication, and the SEC marketing and recordkeeping rules apply to you. 12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Can AI give investment recommendations?
No. It drafts notes and emails; licensed reps advise.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle account paperwork checklists now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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