AI That Takes Admin Off Your Real Estate Brokers & Sales Agents
Brokerages and teams lose agent hours to listing copy, follow-ups and transaction paperwork. 12² builds listing and follow-up templates, a deadline tracker and document summaries around the brokerage's CRM.
Agent Listing & Follow-Up Desk · From $2,500 + $249/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for real estate agents: the short answer.
12² builds AI for brokerages and teams that takes routine work off their real estate agents: drafting listing descriptions for review, lead follow-ups, deadline tracking and disclosure summaries. It runs inside the tools you already use. HUD has said the Fair Housing Act applies to AI-driven housing ads, so agents review every listing.
Sources
- HUD May 2024 guidance (archived page; current status unverified): AI-driven ad targeting and delivery for housing can violate the Fair Housing Act; advertisers should monitor outcomesarchives.hud.gov
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Drafting listing descriptions from agent notes
Brokerages and teams lose agent hours to listing copy, follow-ups and transaction paperwork.
Lead follow-up emails and texts
Rebuilt from scratch each time, usually at the end of the day.
Tracking transaction deadlines
The dates and records live in inboxes, spreadsheets and people's heads.
What it handles, and what it never does.
What it handles
- Drafting listing descriptions from agent notesIt drafts listing descriptions from agent notes for review.
- Lead follow-up emails and textsIt drafts lead follow-up emails and texts.
- Tracking transaction deadlinesIt tracks transaction deadlines.
- Summarizing disclosures for the agentIt summarizes disclosures for the agent.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsListing and follow-up templates, a deadline tracker and document summaries around the brokerage's CRM.
- How it connectsWe confirm how it connects to your CRM on the first call and write it into your quote.
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See also: all industry packages · pricing
From $2,500 + $249/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small office (1-10 staff)From $2,500 + $249/mo. The core build for 1-10 staff: listing and follow-up templates, a deadline tracker and document summaries around the brokerage's CRM. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes.
- Mid-size: Growing office (11-50 staff)From $6,500 + $549/mo. Everything in Small office, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations.
- Enterprise: Multi-site / enterprise (50+ staff or multiple locations)From $15,000, custom quote. Everything in Growing office, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataFair Housing Act applies to listing copy and ad targeting (HUD 2024 guidance); state license-law advertising rules (unverified per state); TCPA for texts.
- Not professional adviceListings, ads and tenant messages must follow the Fair Housing Act and state license law, and your licensed agents review every one before it goes out. 12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Is AI listing copy safe?
It can slip in phrases that raise fair-housing issues, so an agent reviews every listing.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle lead follow-up emails and texts now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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