Musician Booking & Admin Desk · Arts, sports & entertainment

How AI Helps Musicians & Singers

Working musicians lose hours to booking emails, contracts and chasing payments. 12² builds inquiry replies, contract templates and a gig and payment tracker.

Musician Booking & Admin Desk · From $1,500 + $199/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.

Short answer

Ai for musicians: the short answer.

12² builds AI for musicians and singers that takes on the routine work: answering booking inquiries with rates and availability you set, drafting performance contracts and riders from templates for review, and tracking gigs, payments and royalties statements. It runs inside the tools you already use. Your music stays yours.

Sources

  • General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu

Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures

Where the time goes

Where the hours go now.

01

Answering booking inquiries with rates and availability you set

Working musicians lose hours to booking emails, contracts and chasing payments.

02

Performance contracts and riders

Written up by hand, one at a time, after the real work is done.

03

Gigs, payments and royalties statements

The dates and records live in inboxes, spreadsheets and people's heads.

Scope

What it handles, and what it never does.

What it handles

  • Answering booking inquiries with rates and availability you setIt answers booking inquiries with rates and availability you set.
  • Performance contracts and ridersIt drafts performance contracts and riders from templates for review.
  • Gigs, payments and royalties statementsIt tracks gigs, payments and royalties statements.
  • Press and social copyIt drafts press and social copy for approval.
  • Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.

What it never does

  • Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
  • Promise a resultQuestions about outcomes go to the person who does the work.
  • Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
  • Send anything on its ownDrafts wait for your team's approval before anything goes out.
How it's tested

Built and tested on your own work.

Before handoff, we run your build on your own real examples and fix anything that misses.

  • Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
  • Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
  • Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
  • What 12² buildsInquiry replies, contract templates and a gig and payment tracker.
  • How it connectsWe confirm how it connects to the tools you already use on the first call and write it into your quote.

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See also: all industry packages · pricing

Price

From $1,500 + $199/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.

  • Small: Solo / small studio (1-4 people)From $1,500 + $199/mo. The core build for 1-4 people: inquiry replies, contract templates and a gig and payment tracker. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes.
  • Mid-size: Mid-size agency (5-19 staff)From $3,500 + $399/mo. Everything in Solo / small studio, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations.
  • Enterprise: Enterprise (20+ staff)From $9,500, custom quote. Everything in Mid-size agency, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap.
  • Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
  • You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
  • Compliance and dataContracts reviewed by the artist or their lawyer; music rights stay with rights holders.
  • Not professional advice12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
FAQ

Straight answers.

Will AI make music?

No. This covers bookings and admin.

How does payment work?

Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.

How long does it take?

Timelines are set per project in the quote, after we see your systems and volume.

Are these prices final?

No. They are proposed starting estimates. You get a written custom quote after a short scoping call.

Get started

Tell us how you handle performance contracts and riders now.

A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.

  1. You'll hear back within one business day12² reads your note and replies about your project.
  2. A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
  3. A fixed quoteYour size, scope, date and price in writing before any work starts.

Prefer email? Write to [email protected]

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