How AI Helps Massage Therapists
Therapists are in session, so calls go to voicemail and intake forms come in late. 12² builds a phone, text and web front desk built on the spa's services, prices and booking system.
AI Front Desk for Massage & Spa · From $1,500 + $249/mo, by team size · proposed estimate · It says it is an automated assistant at the start of every call and chat.
Ai receptionist for massage therapists: the short answer.
12² builds AI for massage therapists that takes on the routine work: booking and moving sessions, sending intake forms and reminders, and answering service and policy questions from your list. It runs inside the tools you already use. Health questions always go to the therapist.
Sources
- Goodcall AI answering service: Starter $79/mo, Growth $129/mogoodcall.com
- Smith.ai receptionist plans list $300/mo for 30 calls and $810/mo for 90 callssmith.ai
- FCC Declaratory Ruling (Feb 2, 2024): AI-generated voices count as "artificial or prerecorded voice" under the TCPAdocs.fcc.gov
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Booking and moving sessions by service and therapist
Therapists are in session, so calls go to voicemail and intake forms come in late.
Intake forms and reminders
Reminders and follow-ups slip when the day gets busy.
Service, pricing and policy questions
Questions and requests wait until someone has a free minute.
What it handles, and what it never does.
What it handles
- Booking and moving sessions by service and therapistIt books and moves sessions by service and therapist.
- Intake forms and remindersIt sends intake forms and reminders.
- Service, pricing and policy questionsIt answers service, pricing and policy questions from your list.
- Health questions to the therapistIt passes health questions to the therapist.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Double-bookIt only offers times your booking system shows as open. If the two can't be connected, it takes the request and your team confirms.
Built and tested on your own booking calls.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own booking callsBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsA phone, text and web front desk built on the spa's services, prices and booking system.
- How it connectsWe confirm how it connects to the tools you already use on the first call and write it into your quote.
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See also: all industry packages · pricing
From $1,500 + $249/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your hours, prices and staff change. AI, phone and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small (1-4 staff, one location)From $1,500 + $249/mo. The core build for 1-4 staff, one location: a phone, text and web front desk built on the spa's services, prices and booking system. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes. Matches the live 12squared.ai ladder for this industry.
- Mid-size: Mid-size (5-19 staff)From $3,500 + $450/mo. Everything in Small, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations. Matches the live 12squared.ai ladder for this industry.
- Enterprise: Enterprise (20 or more staff, or several locations)From $6,500 + $650/mo, custom quote. Everything in Mid-size, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap. Matches the live 12squared.ai ladder for this industry.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, phone number, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataThe assistant says it is automated at the start of each call; it quotes only from your price list; TCPA consent for texts (FCC treats AI voices as artificial voice). No health advice; intake answers go to the therapist.
- Not professional advice12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Does it give health advice?
No. Health questions go to the therapist.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how the phone gets answered now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow calls reach you now, what gets missed, and what a booking needs.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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