How AI Helps Hotel Desk Clerks
Small hotels miss calls and repeat the same answers about parking, check-in and amenities. 12² builds an approved-answer assistant, guest message templates and review-response drafts around the property system.
Hotel Front Desk Message Assistant · From $2,500 + $249/mo, by team size · proposed estimate · It says it is an automated assistant at the start of every call and chat.
Ai for hotels front desk: the short answer.
12² builds AI for hotel desk clerks that takes on the routine work: answering common guest questions from approved answers, drafting pre-arrival and post-stay messages, logging requests and drafting review responses. It runs inside the tools you already use. Staff approve replies and handle payments in the hotel system.
Sources
- Goodcall AI answering service: Starter $79/mo, Growth $129/mogoodcall.com
- General office-writing evidence, not a study of this job: in an RCT, ChatGPT cut professional writing time 40% and raised quality (Noy & Zhang, Science 2023)news.mit.edu
Research figures above describe the cited studies, not results 12² promises. Results vary. Disclosures
Where the hours go now.
Common guest questions
Small hotels miss calls and repeat the same answers about parking, check-in and amenities.
Pre-arrival and post-stay messages
Written up by hand, one at a time, after the real work is done.
Calls and requests
The dates and records live in inboxes, spreadsheets and people's heads.
What it handles, and what it never does.
What it handles
- Common guest questionsIt answers common guest questions from approved answers.
- Pre-arrival and post-stay messagesIt drafts pre-arrival and post-stay messages.
- Calls and requestsIt logs calls and requests for staff.
- Drafting review responses for the managerIt drafts review responses for the manager.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Guess when it isn't sureIf a question isn't covered by your approved answers, it takes a message and passes it to your team.
Built and tested on your own booking calls.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own booking callsBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsAn approved-answer assistant, guest message templates and review-response drafts around the property system.
- How it connectsWe confirm how it connects to your property system on the first call and write it into your quote.
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See also: all industry packages · pricing
From $2,500 + $249/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your hours, prices and staff change. AI, phone and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small office (1-10 staff)From $2,500 + $249/mo. The core build for 1-10 staff: an approved-answer assistant, guest message templates and review-response drafts around the property system. Proposed estimate. Small tier; monthly covers hosting, monitoring and fixes.
- Mid-size: Growing office (11-50 staff)From $6,500 + $549/mo. Everything in Small office, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. More users, locations or integrations.
- Enterprise: Multi-site / enterprise (50+ staff or multiple locations)From $15,000, custom quote. Everything in Growing office, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate floor; scope, integrations and security review set the final number. No cap.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, phone number, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataGuest payment data stays in the PMS (PCI); call-recording consent varies by state; a person approves review replies.
- Not professional advice12² builds software and automations. It is not a licensed professional in your field, and your team makes every professional decision. Disclosures
Straight answers.
Will it take bookings?
Only through your existing booking engine; it does not handle payment.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how the phone gets answered now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- You'll hear back within one business day12² reads your note and replies about your project.
- A free 20-minute callHow calls reach you now, what gets missed, and what a caller needs.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
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