How AI Helps Market Research Analysts & Marketing Specialists
Small marketing teams cannot keep up with content, briefs and market research. 12² builds brand-voice templates, a content workflow with human review, and research summaries connected to the team's existing tools.
Marketing Content & Research Engine · From $4,500 + $349/mo, by team size · proposed estimate · It says it is an automated assistant whenever it talks to someone directly, and your team reviews what it drafts before it goes out.
Ai for marketing teams: the short answer.
AI can help a marketing specialist draft blog posts, emails and ad variants in the brand voice, summarize competitor sites and reviews, turn survey answers into themes, and repurpose content across formats. A randomized study found ChatGPT cut writing-task time about 40% and improved quality. A person reviews claims before publishing.
Sources
- RCT: ChatGPT cut professional writing task time 40%, quality +18%; participants were marketers, grant writers, consultants, data analysts, HR pros, managers (Noy & Zhang, Science 2023)news.mit.edu
- Jasper Pro listed at $69/seat/mojasper.ai
Where the hours go now.
Blog posts, emails and ad variants
Small marketing teams cannot keep up with content, briefs and market research.
Competitor sites and reviews
Hours go to reading and re-reading before the real work starts.
Turning survey responses into themes
Rebuilt from scratch each time, usually at the end of the day.
What it handles, and what it never does.
What it handles
- Blog posts, emails and ad variantsIt drafts blog posts, emails and ad variants in the brand voice.
- Competitor sites and reviewsIt summarizes competitor sites and reviews.
- Turning survey responses into themesIt turns survey responses into themes.
- Repurposing one asset into several formatsIt repurposes one asset into several formats.
- Hand-off to your teamAnything that needs a person goes to the right person, with the details attached.
What it never does
- Make up a price or a factIt works only from the documents, records and price lists you give it. Anything it can't find goes to your team.
- Promise a resultQuestions about outcomes go to the person who does the work.
- Pretend to be a personIt says it is an automated assistant whenever it talks to someone directly.
- Send anything on its ownDrafts wait for your team's approval before anything goes out.
Built and tested on your own work.
Before handoff, we run your build on your own real examples and fix anything that misses.
- Tested on your own workBefore handoff, we run your build on your own real examples and fix anything that misses.
- Retainer, then balance on deliveryRetainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
- Fixed price, scope and timelineAll three in writing before work starts. The timeline is set in your quote.
- What 12² buildsBrand-voice templates, a content workflow with human review, and research summaries connected to the team's existing tools.
- How it connectsWe confirm how it connects to your existing tools on the first call and write it into your quote.
Related solutions: Translation Post-Editing Workflow · Executive Assistant Copilot Desk · Admin Assistant Workflow Kit · all solutions
See also: all industry packages · pricing
From $4,500 + $349/moSetup + monthly, by size. The monthly fee covers monitoring, fixes and re-tests for your package as your templates, documents and staff change. AI and software usage is billed at cost. Proposed starting estimates by team size, not fixed prices; the final price is in a written quote.
- Small: Small firm (1-10 staff)From $4,500 + $349/mo. The core build for 1-10 staff: brand-voice templates, a content workflow with human review, and research summaries connected to the team's existing tools. Proposed estimate. Small tier is about the size of a 12squared.ai Proof build; monthly covers hosting, monitoring and fixes.
- Mid-size: Mid firm (11-50 staff)From $9,500 + $750/mo. Everything in Small firm, for more users, inboxes and calendars, with hand-off rules set for each role. Proposed estimate. Mid tier is about the size of a Core build (more users, more integrations).
- Enterprise: Large firm / enterprise (50+ staff)From $25,000, custom quote. Everything in Mid firm, across locations or departments, with system integrations and a security review scoped in your custom quote. Proposed estimate. Starts near the Product build range; scope, integrations and security review set the final number. No cap.
- Retainer up front Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass. Scope, price and timeline are agreed in writing before work starts.
- You own itThe accounts, scripts, templates and data sit in your name. You can leave at any time.
- Compliance and dataFTC endorsement/disclosure rules for marketing claims (unverified detail per use); copyright review on generated images.
Straight answers.
Why not just use Jasper or ChatGPT?
Those are fine for one writer. We set up the shared voice, templates, review steps and connections so a team uses it consistently.
How does payment work?
Retainer up front. Work starts once the retainer is paid; the balance is due on delivery when the agreed test cases pass.
How long does it take?
Timelines are set per project in the quote, after we see your systems and volume.
Are these prices final?
No. They are proposed starting estimates. You get a written custom quote after a short scoping call.
Tell us how you handle blog posts, emails and ad variants now.
A few lines is enough. If it's a fit we'll say so, and if it isn't we'll tell you why.
- A real replyWritten for you by 12², within one business day. Never an autoresponder.
- A free 20-minute callHow the work runs now, what gets missed, and what your team needs from it.
- A fixed quoteYour size, scope, date and price in writing before any work starts.
Prefer email? Write to [email protected]
Got it. Your message is in.
You'll get a personal reply within one business day.